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Apple to Support RCS: A new messaging standard, RCS, will be supported by Apple, improving text communication across different devices.
iMessage Distinction Remains: Despite the RCS integration, Apple will continue to use blue bubbles for iMessages and green for Android messages.
Enhanced Security and Interoperability: RCS offers better security than SMS/MMS and aids in compliance with new EU digital rules.
Apple's decision to adopt the Rich Communication Services (RCS) standard marks a significant step in cross-platform messaging. This move, expected to take effect in 2024, aims to simplify text exchanges between iOS and Android users. However, Apple has indicated that the visual distinction between iMessage and Android texts, marked by blue and green bubbles respectively, will persist.
The implementation of RCS on iPhones is seen as a response to long-standing pressure from competitors like Google, which has been advocating for Apple to embrace the standard through its 'get the message' campaign. RCS promises a more seamless messaging experience than the outdated SMS and MMS protocols, including end-to-end encryption for enhanced security. This adoption may also be influenced by the European Union's Digital Markets Act (DMA), which mandates interoperability among major digital platforms, potentially classifying Apple's iMessage as a 'core service' that should be compatible with other messaging systems.
Apple's move towards RCS follows its recent compliance with the EU's directive to standardize charging ports across devices, abandoning its proprietary Lightning connector in favor of USB-C. The tech giant's announcement coincided with the launch of an app by phone manufacturer Nothing, which facilitates iMessage communication between iPhone and Android devices. Although Apple's support for RCS is a step towards improved cross-platform messaging, the company emphasizes that iMessage will remain the superior messaging solution for Apple users.
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