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Elon Musk's social media platform X, formerly known as Twitter, has rolled out two new subscription plans to improve user experience.
The new plans include a Premium+ tier at about $16 per month for an ad-free experience and a basic tier at $3 per month.
Elon Musk's ambitious venture to rebrand Twitter as X has brought with it a slew of changes aimed at enhancing the user experience and monetizing the platform more effectively. On October 27, 2023, X unveiled two new subscription plans, setting a precedent for its user-centric approach while opening up new revenue streams for the platform.
The Premium+ plan, priced at about $16 per month, is designed for users seeking an ad-free experience on the platform. Subscribers to this plan will have access to all the tools and features offered by X, sans the ads. However, for now, this plan is available only for users accessing the platform through a web browser. On the other hand, the basic tier is aimed at users who are not as bothered by the presence of ads. Priced at a modest $3 per month, this plan does not offer an ad-free experience but provides access to X's core functionalities.
Further enhancing the value proposition, X is also exploring the bundling of video and audio calling features for some users, aiming to morph the platform into a more comprehensive communication hub. This move aligns with Musk’s broader vision of turning X into an 'everything app'. The introduction of these new subscription plans is a part of Musk's ongoing efforts to monetize the platform extensively since its acquisition for $44 billion in October 2022. Musk has been at the forefront, exploring several monetization strategies to ensure the platform's financial sustainability while offering value to its users.
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