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Recent Surge in Websites Blocking Google-Extended
In an unprecedented move, over 250 websites have now implemented blocks against Google-Extended, a tool introduced by Google for blocking access to content by AI models like Bard and Vertex AI generative APIs. This significant change, representing a 180% increase within a single month, highlights a growing trend among website owners and content creators. They are increasingly cautious about their content being used by AI technologies, potentially without their consent or benefiting them directly.
Who is Blocking Google-Extended?
The list of websites opting to block Google-Extended is notable, including major players like The New York Times, Yelp, and 22 Condé Nast properties, such as GQ, Vogue, and Wired. This trend is not just limited to smaller sites; significant publishers and content creators are actively taking steps to restrict access to their content by AI-driven technologies, indicating a broader industry shift towards protecting digital content rights.
Implications and Options for Blocking
Blocking Google-Extended is a strong statement by websites against the unrestricted use of their content by AI technologies. However, it’s important to note that this does not prevent content from appearing in Google’s Search Generative Experience or being used to train such models. Complete opt-out requires blocking Googlebot, which would also remove the site from Google's search results. This presents a dilemma for website owners between protecting their content and maintaining their online visibility.
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