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Sonos plans to introduce its first-ever premium headphones and a streaming box in 2024, expanding its product portfolio.
The new products are part of a broader strategy to rejuvenate the brand and enter new market segments.
Sonos, known for its high-quality smart speakers, is taking a bold step into new territories with its 2024 product lineup. Despite facing a challenging fiscal year in 2023, with a net loss of $9 million and a decrease in year-over-year revenues, Sonos is not shying away from innovation. The company has announced a multi-year product cycle, signaling a strategic shift and a focus on diversifying its product range.
The centerpiece of Sonos' 2024 strategy is the launch of its first premium headphones, leveraging technology from its 2021 acquisition of RHA Audio. These headphones, codenamed 'Duke,' are expected to be in direct competition with top players like Apple's AirPods Max, Sony, and Bose. Priced between $400 and $500, they will feature over-the-ear design, voice control capabilities, and integration with Sonos' smart speaker ecosystem. A new mobile app, 'Passport,' will accompany these headphones, enabling control over Sonos mobile hardware beyond home Wi-Fi networks.
In addition to the headphones, Sonos is preparing to enter the video streaming market with a set-top box named 'Pinewood.' This device, anticipated to be priced between $150 and $200, will compete with established products like Apple TV and Roku. It will use an Android-based operating system, supporting Dolby Atmos, Dolby Vision, and voice control features. Alongside this, Sonos is developing a range of home theater equipment, including a new subwoofer, a high-end soundbar, and an amplifier aimed at professional installers.
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